All Images Copyright Zack Williams 2020

Acura: Mood Roads Experiential

AGENCY PRODUCER

With the brief of "make something that will put us on the cover of Wired," our team partnered with GMUNK and Tool of NA to create an interactive experience that creates an entire driving experience solely through thought. The combination of Emotiv and Motion Sphere technologies paired with a real-time Unity environment, we were able to create a truly unique Mood Road for each participant.